Bugatti, the world-renowned purveyor of luxury and performance, has taken craftsmanship to unparalleled heights with the unveiling of the Chiron Super Sport ‘Golden Era’ at The Quail, A Motorsports Gathering. Celebrating the 20th anniversary of the prestigious event, the car is a dazzling reflection of Bugatti’s ambition to blend automotive engineering with artistic mastery.
This remarkable Chiron Super Sport ‘Golden Era’ is the result of Bugatti’s Sur Mesure service, a highly personalized customer experience, and embodies the next evolution in automotive couture. A dazzling gold finish radiates against the Californian sun, representing a shimmering zenith in automotive aesthetics.
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This year’s Quail event brought together extraordinary cars from across the globe against the majestic Santa Lucia Mountain range. Bugatti made history with not only the Chiron Super Sport ‘Golden Era’ but also a golden W16 Mistral. The ‘Golden Era’ represents a two-year journey of meticulous craftsmanship and personal collaboration with the car’s owner. Over 400 hours were invested in the sketching process alone, leading to the creation of a one-of-a-kind piece of art that captures Bugatti’s legacy through 45 hand-drawn sketches of the brand’s timeless icons.
Such was the complexity of the artwork that entirely new techniques had to be developed. The result is a vehicle that tells a story, not just of Bugatti’s heritage but also of its owner’s inner personality, ambition, and appreciation for the brand’s iconic automobiles.
In creating this masterpiece, Bugatti’s Sur Mesure program went beyond the ordinary, adhering to the brand’s high standards to guarantee perfection. The journey was a fusion of co-creation and inspiration, culminating in a hyper sports car that challenges design and engineering teams to craft something incomparable and personal.
Bugatti Managing Director, Hendrik Malinowski, praised the Sur Mesure program for its limitless creativity, describing the car as a “timeless magnus opus.” He added that the Bugatti team sets trends and defines new chapters in luxury, artistry, and technology.
The legacy of Bugatti’s founding leadership continues to resonate today, driving the brand’s ethos of redefining design boundaries and delivering unparalleled bespoke craftsmanship. The Sur Mesure program stands as a testament to this ethos, offering unique masterpieces that evolve the unique couture service for customers.
Following The Quail event, Bugatti will continue to welcome its customers to have a closer look at the golden masterpieces, celebrating an era of automotive excellence and cementing its status as a modern-day icon.
In the words of Ettore Bugatti, “If comparable, it is no longer Bugatti.” The Chiron Super Sport ‘Golden Era’ surely stands as a living embodiment of that statement, a gilded tribute to an illustrious brand that has never ceased to push boundaries since its inception in 1909. With the Sur Mesure service, Bugatti reaffirms its commitment to perfection in every car. The Chiron Super Sport ‘Golden Era’ serves as a symbol of what can be achieved when ambition knows no bounds.
Sources: Bugatti
