There’s no doubt that Bugattis sell as fast as they drive.
Bugatti cars have always been sold at an incredibly steep price point. Still, with their exclusivity, innovation, luxury, style, speed, power, and personalization, they are incredibly popular cars. As a matter of fact, Bugatti Rimac CEO Mate Rimac says that the Bugatti brand is completely sold out of build slots well into 2025 and that he is confident the brand and group will be strong despite economically difficult times. The new Bugatti W16 Mistral Roadster, a final swan song for Bugatti’s legendary W16 engine which changed the hypercar world will only have 99 examples produced, and all of them have sold out for an incredible $5 million a piece.
After the Mistral, Bugatti is set to begin a shift to hybrid and electric cars, especially since it joined forces with electric hypercar power player Rimac. Rimac’s Nevera, the 1,900-horsepower all-electric hypercar is also seeing strong U.S. orders, even with its $2.1 million price tag, and for the entire group, one of the biggest sources of growth and innovation is Rimac Technology, which expands EV research and development beyond personal vehicles and is exploring “robotaxis” to prepare for a world in which shared transportation becomes more common. In addition, Mate Rimac says that Bugatti Rimac will go public “at some point” after incredible amounts of private investment, but that the IPO could happen years from now. The future is bright for Bugatti Rimac, and the impacts of it might be bigger than they ever have been before.