Bugatti isn’t just committed to changing the world with its incredible hypercars, but also to preserving that world’s natural beauty.
It’s Earth Day, and Bugatti acknowledges the occasion by talking about the efforts that it has taken as a brand towards achieving sustainability and preserving the natural environment, which actually date back more than 110 years. Near Bugatti’s Molsheim Atelier in Alsace, France, Ettore Bugatti planted a forest over 110 years ago, and in that forest now lives a herd of deer, right next to Bugatti’s château.
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This reforestation effort has continued to this day, and new shoots are part of it, which will grow to replace the trees that stand now, continuing the life cycle of the forest. Bugatti has planted 9,125 new trees in the past year, and this is just the beginning of Bugatti’s sustainability efforts. Bugatti makes sure to use green power in its production as well as green biogas, repurposes 98% of its waste, and carefully tracks its carbon footprint as a brand. As Bugatti surges towards the future, it makes sure that said future is as good as it can be for everyone.