Jacob shocks the watch world with an iced out Bugatti watch.
Since 2019, Jacob & Co. has continued to evolve its lineup of luxury watches with automotive-inspired models as part of its partnership with Bugatti. And just as the hypercar manufacturer has grown into an industry leader with record-breaking creations like the Chiron and Tourbillon, Jacob & Co. has been close to follow with an incredible opportunity to collaborate on a watch with actual design characteristics. The all-new Bugatti Tourbillon watch recently debuted alongside its four-wheel counterpart, allowing future owners to configure and buy a watch to match their $4.1 million hypercar.
Available in a collection of titanium and gold finishes, Jacob & Co. founder Jacob Arabo just made waves in the watch world on social media after revealing a one-of-one Bugatti Tourbillon flooded with perfectly baguette-cut diamonds. Precious stones cover the newly designed case, while sapphire crystals offer an up-close look at its RPM-inspired dial and in-house Bugatti V16 movement. Jacob captioned the viral IG post with, “The Bugatti Tourbillon, now iced.” Now that Jacob has revealed a new look to the already-impressive Bugatti watch, the question is, who will be the first diamond Tourbillon buyer?
Source: @jacobarabo Instagram
