Jacob & Co.’s groundbreaking collaboration with Bugatti seamlessly infuses elements from multi-million dollar hypercars into an incredible collection of ultra-exclusive luxury timepieces. Stepping into the shoes of Bugatti and its pursuit of performance, Jacob & Co. is joining a Bugatti Chiron on its Gumball 3000 journey as a main sponsor. The Gumball 3000, a legendary international car rally, brings together adrenaline-fueled enthusiasts from around the world for an epic adventure where high-performance vehicles, glamorous locations, and automotive culture collide.
Owned by video creator Omid Mouazzen, the Bugatti Chiron has been transformed with a vibrant vinyl wrap and sponsor decals celebrating the iconic rally event. Along with Jacob & Co. branding on the roof and active rear wing of the Bugatti Chiron, the driver and passenger are wearing stunning Jacob & Co. Bugatti Chiron Tourbillons that match the hypercar’s new livery. Omid’s Jacob & Co. Bugatti watch features a white ceramic case and orange strap, while his co-driver’s watch presents a stealthy look with a black ceramic case and strap. Starting with a parade start in Edinburgh, U.K., the Bugatti Chiron sets off on his 3,000+ mile voyage across Europe. View all Bugatti Chiron examples for sale on duPont REGISTRY by clicking the link below.
Sources: Jacob & Co. Instagram