Conor McGregor Launches New Sneaker by Stepping Out of Ferrari

Conor McGregor is back in the spotlight (as if he ever left) with the launch of the new 2018 Reebok Sole Fury sneakers. As an ambassador for the brand, he posted up with a white Ferrari 458 for a photo shoot while donning the new sneakers.

The new Sole Fury’s have also been endorsed by a number of other celebrities, including Cardi B, Lil Baby, Brandin Cooks and Nathalie Emmanuel. As for the sneaker itself, Reebok says they were built with a “distinctive split-tooling outsole that pay homage to ’90s running shoes.” They have a neoprene and mesh upper construction, as well as Reebok’s Split Cushioning technology for maximum comfort and lightest weight. Their price tag is set for $90 in both men’s and women’s.