Known for his illustrious soccer career, David Beckham has teamed up with Maserati throughout the launches of some of its latest cars. In launching the MC20 supercar, Maserati partnered with the athlete and did the same with its new, small Grecale SUV. However, now is the GranTurismo’s time to shine, as the stunningly beautiful performance car has returned for a new generation. With Maserati’s Nettuno V6 engine in the Modena and Trofeo versions of the new GranTurismo and an electric powertrain in the Folgore version, the new GranTurismo is very different from its predecessor, but what it has in common is stunning looks and undeniable luxury.
In this new ad, David Beckham shows off the GranTurismo doing what it does best: the grand touring that its name suggests. Made for comfort, performance, and driving fun on scenic roads and long journeys, the GranTurismo Trofeo that Beckham drives in the video is a modern performance machine with a classic ethos. However, the end of the video comes with a twist as the all-electric Folgore version of the Gran Turismo appears, utilizing its electric power to drive silently but quickly. Maserati’s partnership with David Beckham continues to show off cars that combine beauty and style with luxury and performance in a way that only a classic Italian manufacturer knows how.