For over 70+ years, Tom Masano Auto Group has been a new and pre-owned car dealership, evolving from the very beginning. A family-owned business located in Berks County, PA.
Offering new and pre-owned luxury vehicles at various locations which include: Masano Auto Park, BMW of Reading, Tom Masano Ford, Tom Masano, Inc., a Mercedes-Benz Dealer, Tom Masano Lincoln, Masano Collision and more.
An automotive oasis is awaiting you and your family in Reading, Pennsylvania. Enter an immersive experience that offers a vast area of 250,000 square ft. full of cars, SUVs, trucks, vans, photography, art, music, agriculture and pure creativity.

We combine a traditional car dealership with unique facilities unlike any other. Did we mention, we provide the ease of 100% online car buying? Say hello to an unforgettable vehicle buying experience.
Masano Auto Park: Precision & Vision
At Tom Masano Auto Group, our heart beats eclectically while our culture fuses together innovation and adventure, this is what propels us forward.
We aim to balance a traditional car dealership and a seamless digital solution with a 100% online car buying experience.
By creating an unmatched market position, Tom Masano Auto Group’s goal is to appeal to everyone! We honor diversity and inclusivity and can assure you that you’ll leave with a memorable car buying experience.
Gone are the days of end of season sales and cliched advertising pitches; we don’t follow gimmicks, and neither should you. What we do is showcase an incredible portfolio full of automotive magnificence. We suggest you drop by and see our Automotive Wonderland for yourself!

We continue to build a profitable business while maintaining a mission to help contribute to a healthier society and a sustainable future for all.
Learn About Our Family Tradition in Reading, PA.
Our roots stretch back seven and a half decades at Tom Masano Auto Group. It started with two brothers, Tom & Bruce Masano who started a car sales venture once they returned from WWII.
It all began with a single car, and, day by day, expansion took place which grew into a flourishing business. John and Bruce have amassed yearly sales which approach half a billion dollars!
The journey wasn’t always easy or smooth as various challenges, economic downturns and external factors have continued to test resilience.
We are dedicated to intelligent and hard work. Thank you to our extended Masano family and to our customers and talented coworkers, every one of you has enabled us to flourish as a third-generation family-owned business. As a community, we’ll continue to overcome obstacles together.

What is an Automotive Wonderland?
At Tom Masano Auto Group, we’ve given life to an abandoned 30-acre, 250,000 square ft. building which was a former brass factory located in Reading, PA.
The Automotive Wonderland is home to various themed rooms, comparable to an amusement park, but for cars and made for vehicle & art connoisseurs.
We insist that you check out our new and used car dealership in Reading, PA.

Learn more about our Automotive Wonderland unique key features on our car lot, website or head to our 100% online car buying experience.
Automotive Wonderland Rooms Include:
● Pre-Owned Supercenter
● Business Development Center (BDC)
● Sell Us Your Car, Easy as 1,2,3..
● AutoTorium
● Funnel
● CarT Gallery
● Album Studio
● Electric (ER) Room
● Photog Studio
● Manheim Auto Auction
● Car-toons
● Tiffany’s Room
● Pre-delivery Inspection and Used Vehicle Inspection
● Detail Salon
● Bumper and Wheel Factory
● Heavy Truck Service Center
● Harvest Moon Aquaponics
● South Mountain Spring Water Plant
● ShowVroom
● And more
Welcome to an immersive car buying experience at Tom Masano Auto Group in Reading, PA. It just makes sense.
