The unique brand experience center has attracted 17,000+ visitors in six weeks.
McLaren Automotive is making waves in the supercar world by partnering with O’Gara, one of its largest global retailers, and Wynn Las Vegas, to open an unparalleled brand experience center. Situated near the high-end Wynn Plaza shops and the Awakening and Encore theaters, the McLaren Experience Center is a 2,500-square-foot space designed to immerse fans, enthusiasts, and potential buyers in the McLaren universe.
In just six weeks since opening its doors, the experience center has already welcomed more than 17,000 guests. As a ‘brand beacon,’ the location shows a revolutionary new face for McLaren’s retail operations. This attraction features a rotating display of three McLaren supercars and frequently showcases hyper-exclusive models, including a one-of-a-kind McLaren Senna and one of only 149 McLaren Elvas globally produced.
But it’s not all just eye candy for supercar fans. The McLaren Experience Center takes visitor engagement to a whole new level. Thanks to the world’s largest McLaren showroom vehicle configurator, you can customize your dream ride down to the minutest detail, and make it a once-in-a-lifetime experience to do so. And for the racing aficionados, there’s a top-notch racing simulator—the same brand used by McLaren Formula 1 racer, Lando Norris. To ensure you get the most out of the experience, a professional driver coach is on hand to offer expert advice.
For those looking to sport McLaren’s wide range of lifestyle offerings, the store offers an extensive range of McLaren merchandise, from caps and limited-edition Las Vegas-themed t-shirts to the exquisite TUMI McLaren luggage range.
Nicolas Brown, President of McLaren, The Americas, echoes the brand’s excitement about this novel venture. “Although our cars are exclusive, we want this to be an inclusive experience. There will always be something new to surprise and delight our most diehard fans and also welcome new ones into the fold,” he said. Tom O’Gara, Founder of O’Gara, adds that the partnership taps into pent-up demand for high-performance vehicles in what is often dubbed the ‘entertainment capital of the world.’
Scheduled to be open through early spring 2024, the McLaren Experience Center at Wynn Las Vegas will give fans attending key events, like the highly anticipated upcoming Las Vegas F1 Grand Prix, in the city a chance to get up close and personal with their favorite supercar brand. And should you win big during your Wynn visit, the McLaren Experience Center doubles as an authorized retailer—and what better way to celebrate than driving out in a brand-new McLaren right from the center? With a state-of-the-art luxury automotive experience set near the backdrop of one of the world’s most exciting cities, McLaren & O’Gara’s Wynn Las Vagas brand experience center is revving up to be remarkable.
Image Source: McLaren