Despite a small drop in grey market values in 2023, luxury watches, and Rolex in particular, continue to make a sound investment choice, out-performing stocks, real estate, and precious metals for the last decade.
Steel models such as the iconic Rolex submariner, possibly the most recognizable watch in the world, and the Cosmograph Daytona, made famous as the watch of choice by Paul Newman, make some of the best investments, alongside classics such as the GMT-Master II, and in particular the ‘Pepsi’ variant with its distinctive red and blue bezel.
Picking up such a watch new at retail is where it gets tricky, with waiting times for the popular models running into the years. The timepieces are fairly easily sourced on the grey market, but already earning money for their first buyers so offered at a premium. The Premium Time Company aims to make it possible for a few to bypass that wait with the chance to win brand-new Rolex timepieces.
The company currently offers an iconic Rolex Submariner in its main competition, alongside a stunning Tudor Chrono ‘Panda’, with GMT and Daytona models to follow this summer.
The Premium Time Company sources new timepieces from its network, then delivers monthly low-ticket, skill-based competitions with excellent odds, from just 700 tickets per watch, depending on the competition. The timepieces change each time but remain in-demand and sought-after models. As demand increases so does the frequency of the competitions, enabling the ticket numbers to remain consistently low and delivering plenty of chances to add an icon to your collection.
Alongside the regular Rolex competitions, the company also delivers smaller comps with watches that are must-haves for any respectable collection, including classic Omega and Tudor pieces. Once a month a free, no-strings-attached competition gives the community a chance to win one of the much-hyped Swatch X Omega Bioceramic MoonSwatch models.
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