One of the world’s strongest and most desired brands plans on staying that way for the foreseeable future.
Ferrari does something that is hard for luxury brands to pull off: it achieves strong revenues and high sales while remaining one of the most exclusive, desired, and sought-after brands in the world. How it does this is through a business model that takes full advantage of the brand’s automotive performance and design, legendary legacy and history, and timeless style, both modern and classic.
In 2021, Ferrari shipped 11,155 cars, which is an improvement of over 20% compared to their 2020 figure, and over 10% compared to their 2019 figure. Sales of V8 models dramatically increased, while sales of V12 models decreased due to the discontinuation of the 812 Superfast. The biggest seller this year was the F8, and all together, Ferrari enjoyed a net profit of 833 million Euros. Other highlights for the year include a new partnership with Richard Mille, heralding an era of incredible watches to match Ferrari’s incredible cars, Ferrari’s new luxury fashion line Ferrari Style, the new 296 GTB, and more.
Looking forward, Ferrari will begin production of the Purosangue SUV in 2022, along with the Daytona SP3, and deliveries for both models are set to commence in 2023. An exciting year is ahead for Ferrari, but of course, that’s nothing new.