After 25 years, the Bronco is officially back.
The all-new 2021 Ford Bronco is finally back as the automaker has announced that production of the SUV is underway at the Michigan Assembly Plant. Ford also notes that the two-door and four-door models are now being delivered to dealerships across America. Production will surely not wind down anytime soon as Ford notes that there have been over 120,000 Broncos ordered and more than 190,000 reservations have been made in the U.S. and Canada. To prepare themselves, Ford invested $750 million into their Michigan Assembly Plant to ensure it was ready, and added about 2,700 jobs. Basically, it’s all hands on deck for production on the Bronco.
This historic launch has us excited to see how owners will customize their Broncos. Thanks to its modular design, it’s never been easier.