Genesis look to the future of luxury where it matters.
Of course, looks are an important piece to the puzzle of making an excellent luxury car, and one that Genesis has found, making the young brand a sensation already in the contested arena of luxury vehicle manufacturers. However, where luxury vehicles truly show their prowess is in their interiors, whether that be for their looks, features, materials, craftsmanship, or technology. Genesis succeeds in that field, too, and their Interior Design Chief, Jaeho Oh, about what will influence the future of its cabins.
One of the biggest guiding principles of Genesis’ interior design is the Korean philosophy of the “Beauty of White Space,” emphasizing simplicity and elegance. According to Oh, Genesis does, and will continue to emphasize the simplicity of interiors with physical buttons and handcrafted details. In addition, beauty and problem solving combine in Genesis’ interior design, like the stunning crystal sphere in the GV60, which not only serves as a showpiece, but also lets drivers know whether the electric car is on or off without the auditory cue that a combustion engine would provide.
While Korean Culture is an important piece to the design philosophy of Genesis, globalization also plays a large role, with design studios in the US, Korea, and Europe working together to create the designs of Genesis interiors. In the future, major influences to the trajectory of the automotive industry like electrification will be taken advantage of in further enhancing the simplistic beauty of interiors for the next generation of Genesis cars, adhering to stunning luxury craftsmanship and The Beauty of White Space.
Image Source: Genesis
