The incredible milestone shows its status as a powerful player in the automotive luxury space.
Genesis, a luxury brand that came into being less than a decade ago, has hit the 1-million global vehicle sales milestone, and it proves the brand’s impressive strength in the incredibly competitive luxury automotive space. It’s not just the numbers that are impressive, it’s the incredibly short period within which they’ve achieved this, which is under eight years. In the fast-paced and competitive automotive industry, let alone the luxury space, this isn’t just a milestone, it’s a testament to the brand’s tangible excellence.
Genesis announced that as of August 2023, it sold 1,008,804 units globally: 690,177 in Korea and 318,627 overseas. Notably, the brand reached this significant landmark only two years and three months after crossing the half-million mark in May 2021. A brand under Hyundai Motor Company, Genesis has been making all the right moves since its global debut in November 2015, with its initial offering: the G90, garnering significant attention.
A trio of highly competitive models—the G80, GV80, and GV70—have been instrumental in driving this rapid global sales growth. Take the G80, for example; it’s the best-selling model in the brand’s lineup, boasting sales of 390,738 units globally since its 2016 introduction. The GV80 and GV70, Genesis’ first and second luxury SUVs, have also posted impressive numbers, selling 173,882 and 160,965 units respectively.
Genesis has consistently differentiated itself through unique customer experiences. This includes a high level of vehicle quality and the creation of brand experience spaces like Genesis House, Genesis Lounge, and Genesis Studios around the globe. These spaces serve as luxurious showrooms where customers can interact with the brand on a deeply personal level, providing insights into Genesis’ values and class. Furthermore, accolades like the top spot in J.D. Power’s 2023 U.S. Tech Experience Index and ‘German Premium Car of the Year 2023’ reinforce the brand’s standing as a reliable luxury marque.
Genesis has a clear vision for the EV market. From 2025, every new model will be fully electric. Their state-of-the-art electric vehicles will be produced at the Hyundai Motor Group Metaplant America, a smart factory set to begin operations from 2025. On top of this, Genesis aims to achieve carbon neutrality by innovating across all value chains, from raw materials to production processes. Genesis’ journey to 1 million global vehicle sales isn’t just a milestone; it’s a vivid demonstration of what a luxury brand can accomplish with the right blend of innovation, vision, and sheer will.
