INEOS Automotive sets out to make bespoke magic.
Bespoke personalization has taken the automotive industry by storm, especially at the luxury level. Whether you enlist Bugatti’s Sur Mesure to create a stunning hypercar with meticulously crafted personal details or Rolls-Royce Bespoke to commission an artistic and opulent masterpiece, manufacturers with bespoke departments have taken automotive luxury and design to the next level, and now, off-roader manufacturer INEOS Automotive is joining in.
With its highly capable Grenadier, the new Arcane Works department from INEOS Automotive is set to create exclusive limited editions and custom iterations of the celebrated body-on-frame model. Through Arcane Works, INEOS Automotive also hopes to test new technologies like powertrain upgrades, new materials, and more.
The official launch of INEOS Automotive Arcane Works won’t come long after this announcement, with the first limited edition vehicle from Arcane Works set to be revealed at this year’s Goodwood Festival of Speed, which is set to take place in July. With hand-finished details and production in small, exclusive batches, INEOS Automotive’s Arcane Works department is set to combine bespoke luxury and rugged off-road capability.
