Electrification is in demand for Jaguar Land Rover.
Jaguar Land Rover is on the cusp of entering a new era, with new electric models on the horizon and hybrid models facilitating the transition to electrification. With a waitlist open for the upcoming Range Rover Electric, whose development is well underway, and a plug-in hybrid iteration of the Range Rover already available, Jaguar Land Rover is bounding towards the future with its British luxury lineup. The Range Rover Electric’s waitlist contains 48,000 clients, and it will be the first in a new lineup of JLR electric vehicles.
With the first half of its FY25 in the books, Jaguar Land Rover is reporting that its efforts towards electrification have already proved a success. In the year’s first half, sales of hybrid vehicles have increased 29% compared to last year’s first half number. In addition, for the Range Rover brand alone, PHEV retail sales increased by 47 percent in the first half of the year. The same growth happened last year compared to the year before, as well.
For JLR, the goal is to have a purely-electric version of each of its nameplates by 2030, with 2039 being the year in which the company plans to reach net carbon zero. Thanks to its new Modular Longitudinal Architecture, JLR’s lineup boasts the flexibility to offer ICE-powered and BEV variants to customers, with the current PHEV Range Rover boasting a 70-mile electric range, already offering commuters a way of relying on electric power. With electrification proving successful, Jaguar Land Rover is continuing down its path for the rest of its FY25.
