Lamborghini’s one-off Urus SE turns heads on South Beach.
With Art Basel 2024 in full effect, the artistic flair of Miami shines as the city transforms into a spectacle of inspiration for creatives, designers, and artists. In addition to countless art exhibits and pop-ups, luxury manufacturers like Lamborghini are on the scene to showcase the stylish ways customers can configure their supercars and super SUVs.

Lamborghini hosted an exclusive Miami Beach unveiling of a one-off Ad Personam Urus SE that brought a South Beach vibe to its first hybrid SUV. The special edition configuration is inspired by Miami’s culture and designed by Lamborghini’s Centro Stile team, featuring a custom livery with Blu Glauco, contrasting greys, and Nero Noctis accents. The design process required 230 extra hours of meticulous detailing, showcasing the endless possibilities of Lamborghini’s Ad Personam program. Inside, monochrome leather upholstery and polished carbon fiber accents with a “MIAMI” inscription tie the entire theme together.

The event also highlighted Lamborghini’s electrified future with the debut of the Lamborghini Temerario, the all-new twin-turbo V8 hybrid that accelerates from 0-62 mph in just 2.7 seconds. With record-breaking sales in 2024 and high demand for personalized models, Lamborghini continues to push the boundaries of design, performance, and customization for its worldwide community of owners and collectors. View all Lamborghini Urus models for sale on duPont REGISTRY by clicking the link below.
Source: Lamborghini