Lamborghini’s Head of Design Mitja Borkert collaborates with music industry’s Simon Halfon in a captivating episode of “Beyond: a Lamborghini podcast.”
When Lamborghini’s Head of Design, Mitja Borkert, met with Simon Halfon—a music industry designer and film producer, magic ensued. The two creative powerhouses recently came together in the fourth episode of “Beyond: a Lamborghini podcast,” engaging in a groundbreaking conversation that blended the worlds of exotic cars and iconic music. In this unique video episode, the duo delved into the often-overlooked parallels between automotive design and music, explaining how the latter has greatly influenced their personal and professional lives.
Mitja Borkert, hailing from East Germany, found inspiration in pop music and culture despite the barriers that existed in the 1980s. This inspiration eventually molded him into the visionary behind Lamborghini’s luxurious and super-fast beasts. He called his first encounter with Depeche Mode a “spaceship moment,” highlighting the profound impact music had on his creative career. Simon Halfon, on the other hand, cites The Beatles as a cornerstone influence. Starting in the mailroom at Stiff records during the era of ’80s Punk and New Wave, Halfon eventually segued into design, representing artists like George Michael and Oasis.
The podcast, aptly titled “Music for the Eyes,” celebrates the reciprocal relationship between design and music. It shows that while you may be maneuvering a 769-horsepower Lamborghini Aventador, the design elements you admire could have roots in a classic Beatles album or an electrifying Depeche Mode track. “Music is part of every sketch,” says Mitja, reiterating how art forms like album covers have influenced his work in automotive design.
Exploring themes such as ‘spaceship moments’ and creativity, the episode also addressed the challenges and breakthroughs in both their respective careers. From dealing with declining record sales to understanding that even a beautifully designed car isn’t enough without performance, both men drew on real-world examples to paint a vivid picture of their professional journeys. They acknowledged the role of passion and vision in pushing boundaries, whether it’s creating a record sleeve or sketching the next Lamborghini masterpiece.
Beyond just an exchange of creative ideas, the podcast even saw the two switch roles. Simon Halfon tried his hand at car design, while Mitja Borkert designed a record cover, emphasizing the fluidity of creativity across different mediums. The episode ended on a future-forward note, questioning the role of AI in design and expressing excitement about upcoming concerts they plan to attend.
This episode of “Beyond: a Lamborghini podcast” is a must-listen for fans of both high-octane cars and legendary music. It not only celebrates the creative journeys of two industry titans but also brings to light the incredible synergy between the worlds of exotic cars and music, a match that many might find surprising but is truly music for the eyes.
Image Source: Lamborghini