Join designers and engineers on this epic journey.
Lexus is well known for excellent engineering and design, having shaken up the luxury automotive industry with its early 1990s introduction to the industry, and continuing to be one of the strongest names in the luxury car industry. One of Lexus’s latest and most transformative creations is the new GX SUV, which for the 2024 model year is completely transformed compared to the model that remained mostly the same for many years. To show this incredible transformation, Lexus is offering a behind-the-scenes look into the conception and birth of the 2024 GX 550 with their upcoming video series titled “From the Ground Up”. With a promise to delve deep into the very essence of this vehicle, Lexus aims to satisfy the curiosity of GX enthusiasts and luxury car aficionados alike.
The 2024 GX 550, already creating ripples in the luxury SUV market, with its refreshed, rugged aesthetic that differs greatly from the previous GX. What makes this announcement even more captivating is the chance for viewers to witness firsthand the meticulous attention to detail, design sophistication, and state-of-the-art engineering that goes into crafting such a gem. The series promises a four-part extravaganza, where the curtain will be pulled back, allowing an intimate, up-close and personal look at the passion and precision of the Lexus team.
While details about the video series remain to be seen, the anticipation is palpable, as Lexus will show the journey of one of the most anticipated luxury vehicles of 2024 from the perspectives of its designers and engineers. From initial sketches to final product, from brainstorming sessions to engineering breakthroughs, “From the Ground Up” is slated to offer a unique insight that’s rarely shared with the world. For those with a keen eye for luxury cars, or simply an appreciation for craftsmanship and innovation, this series will undoubtedly be a treat, with Episode 1 coming soon.
