Ferrari and PUMA are excited to continue their fuel-driven partnership.
Ferrari and PUMA have announced the renewal of their long-term partnership, with PUMA set to become Ferrari’s Premium Partner starting next year. Cementing this relationship marks yet another chapter in motorsports between the two fuel-driven giants, which first originated back in 2005. In addition to becoming the Premium Partner, PUMA will continue as the licensing partner for Ferrari-branded products and remain the supplier for the Scuderia Ferrari Formula 1 team and race wear. From limited edition Carlos Sainz Jr. sneakers to Charles Leclerc team t-shirts, PUMA’s DNA and values perfectly line up with the winning attitude of Scuderia Ferrari F1.
As Benedetto Vigna, Ferrari’s CEO, put it, this partnership represents a trust and a desire to succeed through new opportunities together. Similarly, PUMA CEO Arne Freundt emphasized the brand’s ambition to be the best partner for Scuderia Ferrari, celebrating the passion for Ferrari with millions worldwide. The multi-year renewal promises to deliver engaging experiences for fans. Ferrari and PUMA have set a high bar for partnerships, focusing on crossing the finish line in front of the pack. Shop all PUMA x Scuderia Ferrari F1 apparel, footwear, and accessories by clicking on the link below.