London’s Mayfair district adds Lotus to its list of high-end automotive retailers.
It can’t be said enough that the current era for Lotus is unlike any period the brand has experienced before, and each new announcement from the brand proves this even more. With the introduction of an all-electric luxury performance SUV to the brand’s model lineup, the Lotus Eletre, Lotus officially enters the current echelon of the greatest luxury automotive brands, and like its new peers, its retail locations should match this new level of luxury. Famous the world over for its knack for luxury and premium brands, London’s Mayfair district will be home to a new Lotus store.
Directly across from the iconic Ritz hotel, the Mayfair Lotus location will feature two floors of retail space, where cars and merchandise can be viewed and purchased, and the location will also serve as London’s hub for Lotus Advanced Performance, Lotus’s new bespoke division. Located at 73 Piccadilly, Lotus Mayfair will be Lotus’s first global store. It’s going to open this autumn and will be followed by more in major cities around the world.