A luxury icon highlights luxe EV innovation.
When it comes to luxury fashion, Saks Fifth Avenue is one of the most recognized names when it comes to designer fashion, beauty, and lifestyle accessories. It’s a respected icon in the luxury world, and its latest partnership shows that Saks Fifth Avenue aims to put the brand at the forefront of the future of automotive luxury.
Saks’ partner is Lucid Motors, known for its innovative electric luxury vehicles, which combine cutting-edge power, design, technology, and efficiency to make excellent luxury vehicles. With this new partnership between Lucid and Saks, select Saks Fifth Avenue stores across the country, continuing and elevating joint efforts between the two companies.
On the Saks Fifth Avenue website, a landing page has been dedicated to Lucid’s lineup of electric vehicles, and in addition to that, Saks Fifth Avenue’s flagship New York store showcases the partnership between the two. At the New York flagship store, The Vault, a floor dedicated to high jewelry and watches, has featured a display of the flagship Lucid Air Sapphire since December 2023, while the Demo Drive program is set to start at Saks Fifth Avenue’s Beverly Hills flagship store on February 8, with stores in Atlanta, Boca Raton, Chicago, Greenwich, Houston, Las Vegas, and Troy to follow.
