Maserati is turning heads at Monterey Car Week 2023 as it celebrates 75 illustrious years of the iconic GranTurismo and unleashes the beast with the worldwide debut of the new MCXtrema, its track-only hypercar based on the MC20. The legendary Italian brand’s rich history, luxurious showroom of modern marvels, and futuristic automotive designs are showcased during this prestigious event.
The festivities kick off with the elegant House of Maserati, exuding the brand’s signature Italian style. Guests can enjoy ‘La Dolce Vita’ hospitality while exploring Maserati models and indulging in the high-end sound performance from premium audio brand partner Sonus Faber. On display are models like GranTurismo PrimaSerie and GranTurismo Folgore, where the glamour of Italian design and the allure of Maserati form a dazzling combination. Guests can even take these iconic cars for a private test drive.
An exhilarating chapter of the week comes with The Quail, A Motorsports Gathering, featuring the Global Unveil of the highly anticipated Maserati MCXtrema. A radical, limited series, 730-hp hypercar, it inherits specifications from Maserati’s brand halo, MC20, and enhances them to push automotive performance to new limits. With only 62 units to be produced, it represents an intoxicating mix of luxury, technology, and raw speed.
Joining the MCXtrema is the American debut of GranTurismo Luce and Prisma, created to celebrate GranTurismo’s 75th anniversary. These One-Off Fuoriserie versions exemplify Maserati’s all-Italian craftsmanship and artistry.
On Friday evening, Maserati and Sotheby’s will host a grand celebration of 75 years of GranTurismo. Fans and owners will have the opportunity to reflect on the heritage that built the Trident brand and get a glimpse of its vibrant present and future. A historic parade lap at the revered Laguna Seca Raceway, featuring 75 classic Maseratis, will mark this unforgettable milestone.
The grand finale at Monterey Car Week arrives with the Concorso Italiano, where the GranTurismo Zéda will be prominently displayed. This One-Off creation symbolizes a strong piece of the GranTurismo model’s timeless history, showcasing the brand at one of the largest gatherings of Italian automobiles in the world.
Throughout Monterey Car Week, Maserati’s first-ever membership program, Tridente, will provide fans, clients, and multi-garage owners access to exclusive content, curated travelogues, new product previews, and bespoke experiences inspired by modern Italian luxury.
Monterey Car Week 2023 will see Maserati standing tall in the limelight, honoring its glorious past, showcasing its thrilling present, and paving the way for a trailblazing future. With the unveiling of MCXtrema and the celebration of 75 years of GranTurismo, Maserati continues to reinforce its status as an unparalleled symbol of Italian elegance and performance on the global stage.