To raise funds and awareness for Parkinson’s Disease, Maserati USA partnered with Drive Toward a Cure, a non-profit that focuses on advancing research and patient care.
According to the carmaker, one of the inspirations for the collaboration came from former Maserati Formula One driver Phil Hill’s personal struggle with the disease.
Starting on the first day of summer (June 19th) through Labor Day (Sept 5th), the carmaker and non-profit organization will have weekly draws and grand prizes.
To reach 18 to 25-year-olds specifically, participants in that age range qualify for additional bonuses, one of which is a 1-day racing school program from Skip Barber Racing School. In total, there will be over $15,000 in prizes available.
Various automotive organizations and clubs across the country have joined with their own fundraising pages and efforts. By adding Drive Toward a Cure stickers to their vehicles, each of their summer drives will help spread awareness across the country.
Additionally, the sticker’s bright orange color will help it stand out across social media. Maserati has even taken steps to raise awareness through automotive media as well.
This week’s test vehicle, a 2022 Maserati Ghibli Trofeo, featured the non-profit’s orange sticker, further showcasing the partnership.
For more information on how to register and where to donate, click the link below.