McLaren NFTs and metaverse experiences are coming soon.
Having partnered with InfiniteWorld, a metaverse infrastructure platform that helps brands create digital content using NFTs and the metaverse, McLaren is diving headfirst into the new world of digital experiences and offerings.
The brand plans to use these new features to create a “deeper, more engaged digital experience,” by minding NFTs and digital artwork of McLaren cars and other brand content. Some NFTs that McLaren plans to make are also slated to include buyer-only experiences that are only available to McLaren NFT owners.
InfiniteWorld is a best-in-class platform, and plans to provide McLaren customers with digital experiences that change the meaning of McLaren ownership into something never seen before, making owning a McLaren into a McLaren lifestyle, which will be much more than simply owning a McLaren car, although any McLaren car is definitely an incredible thing to own by itself.