Mercedes-Benz puts its creative department behind the wheel.
While Mercedes-Benz establishes success in the luxury automotive market with a fleet of performance-focused vehicles, its creative team behind the scenes aims to diversify its portfolio with art and fashion collaborations. Leading the brand’s creative division, Chief Design Officer Gordon Wagner continues his journey of creating the most desirable cars in the world for Mercedes-Benz beside other creative individuals like the late Virgil Abloh. Mercedes-Benz sits down with Gordon Wagner and Vice President of Marketing Bettina Fetzer in an interview to capture the vision of design essentials and the art of creating desire, giving insight into the past, present, and future of Mercedes-Benz. Following his design philosophy of “Sensual Purity”, Gordon defines Mercedes-Benz as modern luxury of the highest quality. The variety of vehicles that embellish luxury, performances, and sustainability help to speak to a larger audience, inviting opportunities to start new trends with examples like Project MAYBACH. Alongside the futuristic Mercedes-Benz show cars, Bettina highlights the importance of focusing more on just the product and the wishes of passionate customers.
The new luxurious addition to Mercedes-Benz is the Mercedes-Maybach Haute Voiture, a close-to-production concept car that elevates its status as the pinnacle of sophisticated luxury. The Concept Mercedes-Maybach Haute Voiture embodies exclusive design aesthetics and craftsmanship using the finest materials available. Its exterior features a head-turning two-tone finish that showcases the top half in dark nautical blue and the lower portion in a light shimmering rose. An elegant interior design utilizes exquisite nappa leather with high-quality bouclé fabric, a high-fashion combination that comes available as an additional matching luggage set. The strictly limited model is set to come to makers in early 2023, with anticipated demand from collectors and enthusiasts.
In addition to offering a line of luxury vehicles, the automotive manufacturer also wants to present luxury products in the forms of digital art, NFTs, and haute couture pieces. The bright future of Mercedes-Benz will soon make its way to Nice, France, where Gordon Wagner and Bettina Fetzer will be on-scene to attend the premiere of the Vision AMG and the debut of two special edition Mercedes-Maybach S-Class models. The success of Mercedes-Benz stretches far upon the automotive market with its focus on art and creativity, creating a true one-of-a-kind luxury experience. View all of the current Mercedes-Benz models for sale on duPont REGISTRY by clicking the link below. Check back into duPont REGISTRY for more upcoming luxury lifestyle releases and Mercede-Benz news.