One thing that both Mercedes-Benz and Google have in common is that they are each among the most ubiquitous names in their respective fields. Google is known all over the world for its expertise in tech, while Mercedes-Benz is one of the most famous names in automotive luxury, and has its roots in the oldest name in the automotive industry as a whole.
The two industry titans are joining forces to tranform navigation. Through the use of Google’s geospatial data and technology, Mercedes-Benz is seeking to build a new in-house branded navigation system that will combine Google’s technology and usability with Mercedes-Benz’s signature luxurious look and feel. However, Mercedes-Benz also says that their partnership has potential to continue further than that, with technology like Google Cloud’s artificial intelligence capabilities also showing promise to improve the Mercedes-Benz driving experience.
For Mercedes-Benz owners with the latest-generation MBUX software equipped in their vechicles, the best part of this news is that they will be able to use Google’s Place Details feature starting today. This incredible partnership between two experienced and respected names in the technology and automotive worlds is bound to result in something great.