The new program features advanced training and G-Class adventures in Sweden.
Mercedes-AMG, the renowned high-performance subsidiary of Mercedes-Benz, has announced an exhilarating new driving experience for enthusiasts: the AMG Experience on Ice. Scheduled to commence from early 2024, this program promises a blend of high-octane driving training and unforgettable brand experiences, tailored for all skill levels. Set against the stunning backdrop of a frozen lake near the Arctic Circle in Sweden, this initiative marks a bold new chapter in Mercedes-AMG’s commitment to providing unparalleled driving experiences.
Participants in the AMG Experience on Ice will have the opportunity to hone their driving skills on Lake Galtisjaure near Arjeplog. Here, handling courses are meticulously prepared on an ice sheet more than 24 inches thick, offering a perfect setting to master vehicle control in icy conditions. The program’s crown jewel is a track mirroring the iconic Nürburgring Nordschleife, allowing drivers to experience the thrill of this legendary circuit in a unique winter setting.
At the heart of this experience are the current Mercedes-AMG models, known for their dynamic performance and advanced technology. Under professional guidance, participants will learn to safely control these powerful vehicles, gaining insights into their sophisticated mechanics. The program is both about mastering challenging driving conditions and reveling in the joy of driving on snow and ice in the scenic wilds of Swedish Lapland.
The AMG Experience on Ice is designed to cater to various skill levels, from beginners to advanced drivers and seasoned experts. The program includes a range of courses, from 3-day events to much longer and more detailed experiences. A unique addition to the 2024 program is the G-CLASS WINTER EXPEDITION. This four-day adventure allows participants to explore Sweden’s picturesque landscapes in the iconic Mercedes G-Class. The expedition promises a blend of thrilling driving exercises, luxury accommodation, and unique experiences like an overnight stay in the ICEHOTEL and a snowmobile tour.
All events are complemented by first-class amenities, including stays in exclusive 4-star hotels, professional photography services to capture memorable moments, and a variety of culinary delights. This comprehensive approach ensures that every aspect of the experience is as exceptional as the driving itself.
The Mercedes-AMG Experience on Ice is an invitation to immerse in the world of Mercedes-AMG and discover the exhilaration of driving in one of the most captivating environments on earth. With its combination of professional training, luxury accommodations, and unforgettable experiences, this program is set to be a highlight for driving enthusiasts worldwide.
Image Source: Mercedes-Benz