Mercedes-Benz is premiering the next generation of one of its most popular models.
The GLC, one of Mercedes-Benz’s smaller SUV offerings, is the global market leader in its segment, and Mercedes-Benz’s most popular SUV within its own lineup. It’s an absolute hero for the brand worldwide, which is why it’s being given an update to be even better than it already is. This new generation promises on and off-road confidence, infotainment and luxury like the GLC has never seen before.
The new MBUX infotainment system will be available in the GLC, with more computing power, responsiveness, and intuition than Mercedes’ infotainment systems have had before, and off-road handling will be incredibly enhanced with standard 4MATIC all-wheel drive and other off-road features. The premiere, happening June 1 at 11:00 AM EST, will feature a film concept that goes behind the scenes of digital product launches, and the characters include a film director and a Formula 1 driver. The premiere video will be live-streamed on various Mercedes-Benz social channels, and then be available to watch on-demand after the live event.