Last year Gorden Wagener and Virgil Abloh reinvented the meaning of sophisticated luxury for a new generation.
Blending the world of luxury automobiles and high-end fashion design, Mercedes-Benz began its creative journey with American fashion designer and entrepreneur Virgil Abloh in 2020. Although the long-term partnership was short-lived with the unexpected passing of Virgil, the German automotive manufacturer continues to celebrate the duo’s collaboration projects. Mercedes-Benz is proud to showcase behind-the-scenes footage of Project MAYBACH on its YouTube channel, highlighting the creative process with Mercedes-Benz Chief Designer Gorden Wagner and Vice President of Marketing Bettina Fetzer. The three creative minds bring different areas of enterprise to the team, which was first demonstrated through the rally-inspired Project Geländenwagen G-Wagon.
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The short-length video documentary captures the inspiration behind Project MAYBACH, and its premise of imagining characteristics of luxury and utility working in unison. Tasked with introducing something completely new to Mercedes, Virgil and Gorden set out to tackle the challenge of designing a chassis that would differentiate itself from any past, present, or future project of the brand. The behind-the-scenes footage highlights the inner workings of Virgil’s creative abilities, explaining the process of incorporating specific colors to accentuate others. Along with two incredibly successful vehicle collaboration projects, Mercedes and Virgil also left their footprint with an exclusive apparel and accessories collection that sold out instantly upon its anticipated release. Project-MAYBACH by Virgil Abloh is set to be on seen at The Pebble Beach Concours d’Elegance during Monterey Car Week 2022. Watch Vigil Abloh and Mercedes-Maybach behind the scenes of Project-MAYBACH by clicking the video link above. View all current Mercedes-Maybach inventory for sale on duPont REGISTRY by clicking on the link below. Check back into duPont REGISTRY for more upcoming luxury lifestyle and celebrity car news.
Source: Mercedes-Benz YouTube
