The event marks Morgan’s official return to the American automotive market.
Morgan Motor Company is rolling into the United States market in style, as the highly-anticipated Morgan Super 3 is set to make its public debut at The Bridge VII on September 23rd. Hosted at the prestigious Bridgehampton Golf Club, this event is no ordinary automotive gathering—it’s one of the most exclusive showcases for automotive connoisseurs, featuring some of the most iconic cars, both past and present.
The Morgan Super 3, designed to impress, won’t show up alone; the sports car is being shown as two exclusive bespoke models, each representing a different side of this incredibly customizable vehicle. One of these two unique commissions is dressed in an elegant Ice Green Metallic paint and adorned with Cotswold Green leather. Dark graphite wheels and structural castings provide a contrast, accompanied by a subtle one-off livery pattern that graces the lower sides of the body. This model is a head-turner, designed to set new trends in the exotic car market.
Its companion Super 3 exudes a different vibe entirely, fitted for those with adventure on the brain. Sporting a Reflex Silver finish, this model boasts numerous bespoke markings. It keeps the Cotswold Green leather consistent but introduces contrasting orange accents, including additional driving lights and side exo-racks. The orange bungees are a highlight, revealing the vehicle’s extensive list of fitted options.
This grand entrance of the Super 3 marks a significant moment for Morgan Motor Company, as it officially reintroduces the brand to the U.S. market. It’s not just about the debut, though; the Super 3 is now available for test drives at Morgan dealerships across the country. It’s more than a product launch; it’s the revival of a longstanding relationship between Morgan and the United States. Morgan plans to release more four-wheeled models in the U.S. as soon as 2024, continuing to build upon this renewed alliance.
Massimo Fumarola, the Chief Executive Officer of Morgan Motor Company, expressed his excitement: “I am delighted to be showing the Morgan Super 3 for the first time in the United States at The Bridge VII. Super 3 represents bold design, provides a sense of adventure, and is endlessly customizable. These qualities are all portrayed in our two special commissions for the event.” His words encapsulate the aura of endless possibilities and the future of customization that the Super 3 brings to the automotive industry.
The Morgan Super 3 is landing in the United States, and it is already making waves. The Super 3 embodies the blend of classic and contemporary, the amalgamation of style and substance, and it is this unique combination that makes it an immediate standout in a sea of luxury vehicles.
Image Source: Morgan