To unveil the new 2018 Land Rover Discovery, the English automaker put on one one heck of a stunt. Together with Bear Grylls, Sir Ben Ainslie, Zara Phillips and 5,805,846 LEGO bricks, the new Discovery was unveiled in a fashion unlike any other.
Crafted by the United Kingdom’s only LEGO Certified Professional, a job which many of us should be jealous of, the structure was modeled after the Tower Bridge. The multi-million LEGO brick structure beats out the previous record holder, which was crafted with 470,646 pieces. You can view the video of the event directly below.
(Related – 2 Millionth Land Rover Defender Sold, Most Expensive Ever)
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As for those interested in learning more about the new Discovery, Land Rover laid out important information with “The Seven Wonders of Discovery” in their September 28 press release.
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1. The Magnificent Seven: every seat is the best seat in the house
– Flexible interior provides seven full-sized adult seats, instantly configurable from your smartphone using the world-first remote Intelligent Seat Fold technology
2. A much-loved member of the family: keeping you safe for the last 27 years
– Semi-autonomous safety technology provides the family peace of mind
– Premium interior combines leading design with durable, high-quality materials and space for the whole family
3. King of the hill: unstoppable on all surfaces, all terrains and in all weathers
– Land Rover’s full-sized SUV architecture delivers world-beating all-terrain capability
– Lightweight aluminum construction saves 480kg, delivering enhanced efficiency and CO2 emissions from 159g/km*
– Super clean Ingenium family grows with adoption of 240PS, four-cylinder diesel engine with 500Nm of torque
– Towing king: best-in-class 3,500kg towing capacity** and semi-autonomous Advanced Tow Assist take the stress out of difficult reversing maneuvers
4. British creativity: designed with charm & sophistication loved by the world
– Design retains key Discovery family cues, adding optimized proportions and sophisticated surfaces
5. Storage addiction: discover the space for everything
– Up to 2,500-litres of luggage space and clever storage for 21st-century family essentials
6. Connects every generation: Ingenious features that make life easier
– Digital Discovery equipped with up to nine USB ports, six 12-volt charging points and an in-car 3G WiFi hotspot for up to eight devices
7. After the roads end: reaching threatened habitats and vulnerable people
– New Discovery will continue Land Rover’s work in humanitarian aid and conservation projects around the world
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