Despite ongoing challenges that have affected the entire automotive industry, Bentley has spent recent years experiencing incredible success, breaking financial records over and over. Now that the first quarter of 2023 has been wrapped up and the results are in, the historic manufacturer is continuing to excel. Profits have increased by 27%, while revenue rose by 9%, climbing to a total of over $1.1 billion.
Bentley credits its increased personalization, limited editions and coachbuilding efforts for helping increase its return on sales, bringing it from 20.9% to 24.4%. In addition, vehicle sales increased by 10%, totaling to 3,517 cars in total. Bentley’s most popular model, the Bentayga SUV, accounted for 42% of those sales. With the relatively recent introduction of the Bentayga EWB as the brand’s new luxury flagship and rear-seat king, buyers now are able to choose between a more driver-oriented Bentayga and one that caters to passengers at an unparalleled level. The most exciting aspect of the news of Bentley’s recent success is that as the brand follows the path its Beyond100 strategy laid out, its transition to electric vehicles will be that much bigger and better.