Ahead of the 2025 Miami Grand Prix scheduled for this weekend, Scuderia Ferrari has unveiled a striking new livery that marks its one-year partnership with HP Inc. Last year’s Miami debut of the Ferrari x HP partnership leaned into nostalgia with throwback blues: Azzuro La Plata and Dino gracing the SF-24, a nod to Ferrari’s historic racing liveries. This year’s car skips the retro cues and is forward-looking, with the SF-25 bringing a refreshed color palette of Ferrari red combined with white and HP’s electric blue.
With improved heat resistance and recyclability, the film wrapping the car is up to 14% lighter and 17% thinner compared to last year’s car, offering increased thermal resistance. The PVC-free wrap takes lesser time to apply and uses HP’s latest latex technology, allowing for greater design freedoms. The asymmetric graphic elements on Charles Leclerc’s and Lewis Hamilton’s SF-25s work well against the white wheels and blue accents on the front and rear wings.
This collaboration, however, isn’t limited to the track. In Maranello and across the F1 paddock, HP’s hardware has been integrated into Ferrari’s operations from engineering to trackside offices, all in a bid to streamline development and decision-making. That fusion of legacy brand and Silicon Valley extends to the fans as well. The Grand Prix also sees the launch of the Miami-Exclusive PUMA x Ferrari HP limited-edition collection, which dropped earlier this week. It takes inspiration from the White Miami Limited Edition look, which both Ferrari drivers will be wearing on race day.
Image Source: Ferrari
