A new Genesis campaign looks forward to the future.
Genesis is an upcoming titan in the luxury automotive industry, shaking up the highly competitive space with a lineup that consists of luxury sedans and SUVs with impeccable style, sumptuous features, sound engineering and cutting-edge technology, including electrification. However, even more captivating than what Genesis has in its lineup currently is its future endeavors, including bold concepts, racing efforts, and an upcoming performance line called Magma.
Genesis Magma plans to race at the 24 Hours of Le Mans, and in addition, the bold color that inspired the upcoming performance marque decorates the ambitious, virtual Genesis X Gran Berlinetta Vision Gran Turismo Concept, which is starring alongside another unique Genesis concept, the Neolun, which envisions a future flagship electric Genesis luxury SUV, in a new campaign called “Blank Canvas.”
The campaign celebrates the youth of Genesis as a manufacturer, highlighting its concept cars along with its celebrated GV80 and G90 luxury SUV and luxury sedan and musing on the virtually limitless potential of what the relatively new brand is capable of doing. On the horizon of new efforts from Genesis including the Magma performance line, the racing efforts, and concept cars hinting at new models, the near future for the Korean luxury automotive star is bright.
Image Source: Genesis
