Lamborghini celebrated the opening of its 11th UK dealership recently, the new Lamborghini Hatfield. Owned and operated by HR Owen Group, one of the UK’s premier luxury and sports car dealer groups, the expansive Hatfield location promises to redefine customer experience with its state-of-the-art showroom and aftersales facilities. The grand opening was graced by Lamborghini’s CEO and Chairman, Stephan Winkelmann, along with plenty of VIPs. The new dealership underscores Lamborghini’s enduring allure as a globally recognized luxury and super sports car brand.
The 5-acre facility located on Mosquito Way, Hatfield, boasts an near 5,400 square-foot Lamborghini showroom, with an upstairs mezzanine lounge that overlooks the showroom below, and a dedicated Ad Personam studio offers clients virtually unlimited color and trim options to personalize their new Lamborghini. The substantial 9,300 square-foot aftersales facility features a 14-bay technical center and a drive-in service reception, capable of scanning cars on check-in and automatically appraising their condition. This contemporary approach aligns with the Lamborghini’s commitment to provide its clientele with unparalleled, futuristic solutions for an amazing ownership experience.
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The opening event saw more than 200 guests, including Lamborghini executives and Lamborghini Hatfield and HR Owen management, assemble to mark the occasion. The event also featured the unveiling of a distinctive leather-etched bull artwork by Hatfield-based artist Mark Evans, commissioned as part of Lamborghini’s 60th anniversary in 2023. Showcased at the event were some of Lamborghini’s latest models, including the new Lamborghini Revuelto, the brand’s first V12 super sports plug-in hybrid, and the off-road capable Huracán Sterrato, which has already sold out its limited run of 1499 units.
Lamborghini’s robust expansion, coupled with a 15% surge in UK deliveries in 2022 compared to the previous year, cements the UK’s position as Lamborghini’s fourth-largest global market. The new Hatfield dealership is set to elevate Lamborghini’s iconic presence in the UK, further establishing the nation as a strong marketplace for the luxury automotive industry.
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Sources: Lamborghini
