Lamborghini’s Ad Personam Studio doubles its space to offer a cutting-edge “phygital” experience.
The allure of configuring a dream supercar or hypercar comes with the ability to customize every finish and feature to match the owner’s personality. The creative specialists at Automobili Lamborghini continue to evolve the luxury customer experience by expanding its Ad Personam Studio. Situated at the brand’s headquarters in Sant’Agata Bolognese, Italy, the newly renovated studio offers an immersive ‘phygital’ experience that brings together the physical and digital realms. Since its start in 2016, the studio has more than doubled in size, signifying how crucial customer personalization has become to the Lamborghini brand and its sales. The remodel goes beyond just adding space, enhancing the quality of the personalization process by scheduling future reservations for global clientele. The studio now incorporates cutting-edge tools that allow customers to interact with upholstery materials, listen to engine sounds, and view exclusive multimedia content on a special power wall.
The journey begins at Lamborghini dealerships worldwide, where customers start by defining their supercar’s general elements. From there, they are invited to the Ad Personam Studio to dive into a world of infinite customization possibilities. The options range from “Ad Personam essential,” which expands on basic color and trim configurations, to “One Shot” customization that fulfills client-specific requests, including the use of unique or non-automotive materials. In addition, two other Ad Personam areas have been set up at Lamborghini Lounges in New York and Tokyo, further expanding the reach of this exceptional customization experience. For those who prefer digital configurations, Lamborghini offers an Ad Personam Virtual Studio where initial digital meetings occur. This expansion is just one part of the ongoing evolution of the Ad Personam program, which has plans to introduce additional customization options for the Lamborghini Urus. View all Lamborghini models currently for sale on duPont REGISTRY by clicking the link below.
Source: Automobili Lamborghini
