The 2025 season is gearing up in perfect fashion.
Formula 1 racing continues to grow in popularity as one of the most-watch sports on the planet, with more than 29.5 million fans tuning in from home or spectating trackside every week to catch all the action. And with its surge in veiwership has come some huge global partners that show their support, including Aramco, AWS, Crypto.com, DHL, Heineken, Lenovo, MSC Cruises, Pirelli, Qatar Airways, and Salesforce. Today, Formula 1 is excited to announce LVMH as its newest Global Partner and share in the celebration with 2025 being its 75th Anniversary. The new 10-year deal will also lock in a number of LVMH’s biggest and most luxurious names, including Louis Vuitton, Moët Hennessy, and TAG Heuer. Expressing his excitement for the new partnership, CEO of LVMH Watches Frédéric Arnaud said, “In recent years, Formula 1 has truly become one of the most desirable sports in the world. It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit and performance.”
As part of the big news, Louis Vuitton is celebrating its 10-year partnership along with becoming the title partner of the Australian Grand Prix. The partnership is bringing together two iconic names known for luxury and excellence. For the first time, the French luxury house will have a major trackside presence at an F1 event, with branding throughout the weekend. Beyond just the race, Louis Vuitton will play a key role in celebratory moments, from the opening ceremony to the podium, where their signature Trophy Trunks will showcase the top three drivers’ trophies. The custom trunks, designed with the classic monogram and a bold “V,” will feature unique local color schemes for each race, adding an extra touch of luxury to the high-speed action. As the season quickly approaches, shop all Formula 1 fan gear from PUMA by clicking the link below.
Source: Formula 1
