Maserati is one of Italy’s greatest automotive icons, and between its powerful, stylish cars, and refined, timeless aesthetic, there’s lots to love about the manufacturer. For those who do love Maserati, the historic brand has announced its first integrated loyalty initiative called Tridente. It’s a membership program for Maserati fans and owners to get exclusive access to editorial content, previews of new products, special experiences, and more. Better yet, the only requirement to join the Tridente club is to have a passion for all things Maserati, and download the app.
There are three different levels of Tridente Membership, Blu for all Maserati fans, Platinum for owners of GranTurismo, MC20, or MC20 Cielo cars, and the ultra-exclusive Diamond tier for Project24 or GT2 race car owners. Platinum member perks include private tours of Maserati’s Modena factory, personalized accessories, travel experiences and early access to limited edition cars. Diamond members get things like Fuoriserie consultations with Klaus Busse, Maserati’s own Head of Design, experiences in Maserati classic cars, and invitations to Maserati’s presence at Formula E e-Prix races, Monterey Car Week, and more. In Italy, the app is already available to download, but other regions around the world will be receiving the app in the second half of 2023, and it will be globally available in 2024.