Porsche is synonymous with luxury and performance, but their latest endeavor in the United States digs deep into the rich history of the brand’s classic models. Porsche Classic’s new stand-alone facility in Atlanta is a game-changer in the world of exotic car restorations and special customization projects. Opened in January 2023, this space serves as an expansion of Porsche Cars North America’s (PCNA) Atlanta headquarters. With an investment of $50 million, Porsche proves a strong commitment to its classic car legacy.
Jonathan Sieber, the Senior Manager of Porsche Classic, couldn’t have put it better when he said, “Our goal is to be a caretaker of dreams.” The mission here is straightforward but profound. The Factory Restoration team aims to restore classic Porsche vehicles to their original specs—only better. Imagine your vintage Porsche not just back to its former glory but improved upon, filled with modern touches that amplify its character and sophistication.
What’s even more captivating about this new facility is its scale and capabilities. The center has evolved from a humble three service bays at the One Porsche Drive building to an impressive 14 dedicated service bays. And it’s not just about the numbers; it’s about what lies within these bays. The facility houses a paint booth, an upholstery shop, and a body shop, enabling the team to manage full restorations in-house. No more shipping your classic Porsche overseas for that authentic touch. With a catalog of over 80,000 original manufacturer (OEM) classic parts, rest assured your beloved Porsche will only get the best.
In addition to Factory Restoration, the facility introduces the Sonderwunsch or “special wishes” service. This is where Porsche enthusiasts can go full throttle on customization. For the first time, the facility will feature a classic fitting lounge offering a plethora of choices in paint, fabric, and interior finishes. This is customization on an elite level, tailored to please even the most discerning Porsche aficionado.
Beyond serving individual car owners, the facility also manages the Classic Partner Program. This initiative certifies and supports Porsche Centers that excel in knowledge and care of Classic models. This is particularly significant given that the U.S. is the largest classic Porsche market in the world, boasting over 315,000 units across 18 models.
Porsche Classic isn’t new to the restoration game. It all began at Werk 1 Zuffenhausen in 2002, expanded to Freiberg in 2008, and made its international debut in Atlanta in 2015. What the brand is doing now is simply reinforcing its commitment to heritage and performance. The new Atlanta facility serves as a testament to Porsche Classic’s promise to support the classic Porsche community for generations to come. So, if you’re a classic Porsche owner or just a devoted fan, your dreams have a new home, and it’s nothing short of spectacular.