If you want to display anything at an auto show, it costs money. Your price per square foot goes up exponentially once it reaches a critical mass, but sometimes its just worth it to go all-in and make everyone else look tiny by comparison. That is the strategy Rolls-Royce has announced this morning in a press release.
For the first time, they will be displaying every model at this year’s Goodwood Festivals of Speed. Until now, they have used the prestigious event to unveil one or two bespoke models or the launch of a new trim level (like the Black Badge). On a “highly curated” spot next to Goodwood House, you will be greeted by the Rolls-Royce of SUVs. The Cullinan will be surrounded by highly optioned examples of the Dawn, Wraith, Ghost, and the brand’s flagship Phantom.
Next to the main display will be a gallery of photography exhibition along with two Cullinan prototypes. Both have been given temporary stays of execution to show the world just how brutal the test process was. From the deserts of Arabia to the Bonneville Salt Flats, both wear their scars with honor. Visitors and fans can use the hashtag #RollsRoyceFoS to share their experience. And as always, if you are looking for the best automotive content on Instagram, be sure to #dupontREGISTY anything that is fast and exotic. Stay with us for all your Rolls-Royce updates.
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