Earlier this week, rumors began to surface throughout the online automotive press suggesting that manufacturing conglomerate Stellantis hinted that it would sell Maserati as part of a corporate restructuring. However, just a few days after stories began making the rounds, we got an official statement from both the Trident and the group that owns it, and its first line makes the company’s stance abundantly clear:
“Stellantis has no intention of selling the Trident brand, just as there is no intention of aggregating Maserati within other Italian luxury groups.”
The long-term commitment to Maserati isn’t all that surprising when you consider the level of investment the Italian brand has received in recent years, completely revamping it in the process. The Trident is in the middle of its shift towards an all-electric future, now offering an SUV, a grand tourer, an open-top cruiser, and, in the future, an electrified supercar. As part of its statement shutting down recent rumors and speculation, Maserati announced that its lineup would expand even further with new generations of the Quattroporte and the Levante already underway.
Stellantis wasn’t shy about referencing the luxury carmaker’s recent sales slump, stating: “Maserati is facing a major challenge and must remain focused on its objectives in the coming months.”
As poor sales figures fueled these initial rumors, the conglomerate had to address these specifically further, stating: “Stellantis reaffirms its commitment to its entire portfolio of 14 iconic brands and recalls that each of them has a 10-year horizon to build a profitable and sustainable business, while recognizing that market volatility and temporary situations may cause fluctuations.”
While the Italian carmaker will need to work to boost its sales in the coming months and years, it’s now at least abundantly clear that despite a tumultuous period, it isn’t going anywhere.
