The First Bespoke Bentley Bentayga EWB Auctioned For $1 Million

Bentayga EWB Winter Wine Festival 7

Image Source: Bentley

Bentley’s new flagship arrives for a cause.

The luxury automotive world has changed. While the pinnacle of luxury driving had in the past came in the form of limousine-like sedans with impressive length, immense power, and peerless comfort, style, and luxury. However, the tastes of many car buyers have shifted to favor SUVs, and luxury SUVs are a larger segment than they have ever been before, and for many brands, including Bentley, serve as the flagship models, symbols of what a manufacturer can do when it pulls all the stops. The new Bentley Bentayga EWB, with its optional Airline Seat and technologies and features that are at an incredibly luxurious level, replaces the Mulsanne as Bentley’s uncompromising top-of-the-shelf model, and at Florida’s Naples Winter Wine Festival, the world’s first bespoke example of this incredible SUV was auctioned off for $1 million in order to benefit charity, namely the Naples Children & Education Foundation.

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Being a bespoke model, the specific Bentayga on auction has a bold and unique configuration, created as a result of a collaboration between Mulliner and Bentley Naples. The exterior paint is done in a Snow Quartz color, which is pearlescent and comprised of three layers. Black accents provide an interesting contrast, and it gets even better in the interior. Finished in a similar Mulliner White and Beluga Black, the interior also features details finished in a stunning Amethyst color. The SUV is also equipped with Bentley’s famous new Airline Seat option, and the auction winners didn’t get just the Bentayga, but also an amazing Bentley brand experience, with a driving excursion through England and Scotland over four nights and five days. This incredible auction put an amazing vehicle together with an amazing configuration and an amazing cause.


Source: Bentley


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