by Charles Bradley – February 18, 2026
Broad Arrow Named Official Auction Partner of The Quail for Monterey Car Week 2026
As Monterey Car Week continues to evolve into the most important week on the global collector-car calendar, one of its most anticipated events has just gained a powerful new partner. Broad Arrow, driven by Hagerty, has been named the official auction partner of The Quail, A Motorsports Gathering, setting the stage for a new chapter in high-end automotive sales during the industry’s most prestigious gathering. Beginning in 2026, Broad Arrow will host a two-day auction at The Quail Golf Club in Carmel Valley, California, on August 13 and 14, aligning its gavel with the 23rd edition of The Quail. The move marks a significant milestone for the rapidly growing auction house, which, after four successful years at the Monterey Jet Center, is stepping into what many consider a crown jewel of Monterey Car Week. Broad Arrow replaces Bonhams|Cars at The Quail, which previously announced a multi-year agreement with WeatherTech Raceway Laguna Seca for its relocated auction to take place on August 13, coinciding with the Pre-Reunion race weekend that launches Monterey Car Week. The 2026 Broad Arrow Quail Auction is expected to feature approximately 175 highly sought-after collector cars spanning pre- and post-war classics, motorsport icons, rare supercars, and emerging modern collectibles. For seasoned collectors and first-time bidders alike, the curated offering promises blue-chip provenance, concours-ready condition, and the kind of exclusivity that defines the upper tier of the luxury car market. “It’s an absolute honor for Broad Arrow to announce this exceptional partnership with The Quail,” says Kenneth Ahn, President of Broad Arrow. “The partnership represents a collaboration between two best-in-class organizations focused on exceptional hospitality, celebration of automobiles, and a shared vision for the future of the hobby.” The Quail has long distinguished itself from traditional concours events by fusing automotive excellence with elevated lifestyle experiences. More than a static car show, it is a garden-party celebration of design, performance, and hospitality. The 2026 event will include more than a dozen vehicle debuts from top OEMs and designers, alongside a curated display of hundreds of rare and significant automobiles. Four celebrated classes will headline the lawn: the 100th Anniversary of Route 66, The Lamborghini Diablo, The Legacy of Japanese GTs, and The Ferrari F40. Together, they represent a sweeping narrative of automotive culture—from American road-trip mythology to poster-car supercar excess and the ascendance of Japanese performance engineering. Beyond the concours field, The Quail is equally defined by its atmosphere. Guests can expect world-class cuisine, themed gourmet food pavilions, exceptional libations, a special-guest Fireside Chat series, and live entertainment, all delivered with The Peninsula’s renowned hospitality. The addition of an official auction platform further enhances that immersive, luxury-forward experience – allowing collectors not only to admire automotive icons but to acquire them. “We held our first-ever auction four years ago at the Monterey Jet Center in August 2022. Spending our company’s formative years at such a dynamic location alongside the thrill of Motorlux was an exceptional experience. As we continued our rapid growth, it became clear we were outgrowing the space,” added Ahn. “The Quail, A Motorsports Gathering, is considered by many to be the highlight of Monterey Car Week. Since its founding in 2003, The Quail has evolved from a small enthusiast meet into one of the most influential luxury car events in the world. Broad Arrow has also quickly evolved from a start-up in 2021 to one of the top players in the industry, and we very much look forward to seeing how this new partnership will elevate the experience for driving enthusiasts and collectors during the world-renowned Monterey Car Week.” Founded in 2021 by a team of seasoned industry veterans, the company helped clients buy, sell, and finance more than $624 million in total transaction value across Auctions, Private Sales, and Capital in 2025 – representing 97 percent growth over its 2024 total of $316 million. That same year, Broad Arrow Auctions achieved $257 million in sales across eight live auctions, including three debut European sales in Italy, Belgium, and Switzerland. “We’re thrilled to welcome Broad Arrow as our official auction partner in 2026,” said Kai Lermen, Senior Vice President of Peninsula Signature Events. “Broad Arrow’s experienced team, premium car selections, and strategic growth align perfectly with the continued evolution of our events. We look forward to bringing world-class auctions to our patrons for years to come.” Broad Arrow will also remain highly integrated with Motorlux, driven by Hagerty, the signature kickoff celebration of Monterey Car Week, taking place on Wednesday, August 12. Hosted at the Monterey Jet Center, Motorlux will once again feature Michelin-starred cuisine, 100-point wines, and a curated display of world-class automobiles and aircraft. Broad Arrow representatives will preview select auction and private-sale offerings and assist clients interested in registering to bid at The Quail. All Motorlux guests will continue to receive complimentary auction access. As Monterey Car Week grows ever more global – and ever more luxurious – the alignment between Broad Arrow and The Quail signals a new era for high-end automotive auctions in Carmel Valley. For consignors seeking record-setting results and collectors pursuing the rarest cars in the world, the 2026 Broad Arrow Quail Auction is poised to become one of the most compelling stages in the collector-car market. View All Broad Arrow Inventory Photos courtesy of The Quail & Broad Arrow