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    A silver Rivian R1S electric SUV is parked on a paved surface near a black metal fence and trees under daylight, ready to turn heads at Monterey Car Week.

    by Tyler Rampersaud – August 08, 2025

    The First 1-of-1 Rivian Will Be Auctioned At Monterey Car...

    At this year’s Monterey Car Week, Rivian goes bespoke. Rivian has made undeniable waves in the rapidly growing and highly competitive arena of electric luxury vehicles. Taking a rugged, adventure-ready approach to its lineup and design, Rivian came on the scene with its R1 pickup truck and SUV pair. The introduction of new R2 and R3 models, as well as the manufacturer’s foray into creating electric commercial vehicles that have taken place since, shows its expansion beyond those initial models. Now, Rivian is showcasing an elevated level of luxury craftsmanship and unique design capabilities, taking to this year’s Monterey Car Week, one of the most prestigious and anticipated automotive events on the annual calendar, to introduce its first one-off model, the new Rivian R1S Quad Pebble Beach. The new bespoke luxury electric SUV is inspired by the spirit of adventure, specifically the natural beauty of the surrounding area of coastal Northern California. With Rivian’s quad-motor powertrain, the new Rivian R1S Quad Pebble Beach has an immense 1,025 horsepower on tap, with the ability to rocket from 0-60 in just 2.6 seconds and complete a quarter-mile in roughly 10.5, some seriously impressive numbers for an SUV. Designed to feel at home both on the gorgeous Pacific Coast Highway and on challenging terrain alike, the new R1S Quad Pebble Beach is finished in a one-of-one color, appropriately called Monterey Silver. The color is hand-applied in a four-stage process, and is paired with Laguna Beach Blue brake calipers, along with other exterior details like subtle badging to indicate the bespoke special edition, painted cladding, custom lighting animations and door sill plates, and custom 22-inch wheels. However, as with any bespoke vehicle, the interior is often where the stunning craftsmanship truly shines, and the R1S Quad Pebble Beach isn’t an exception. The interior is custom, with textured wood throughout, sustainable upholstery, a colorful gradient motif throughout, and more. During Monterey Car Week, the one-off R1S Quad Pebble Beach Edition is set to be auctioned off during the Broad Arrow Auctions Monterey Jet Center sale as Lot 127 on August 13. Proceeds from the sale will be donated to #TeamWater, an effort seeking to provide access to clean water to people who need it across the globe. As Monterey Car Week draws closer, Rivian is set to auction off its first one-of-one, bespoke vehicle. View All Rivian For Sale Image Source: Rivian

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