Morgan Motor Company announces a collaboration with Pininfarina for an exclusive, handcrafted vehicle project.
Morgan Motor Company, an icon of bespoke sports car craftsmanship since 1909, has unveiled an exciting collaboration with the renowned Italian design house Pininfarina. This partnership announcement celebrates a future project that promises to blend Morgan’s renowned coachbuilding heritage with Pininfarina’s design purity and elegance. Set to be disclosed in Morgan’s 115th year in 2024, this collaboration aims to produce a limited series of individually commissioned vehicles, marrying the ethos of 21st-century coachbuilding with the timeless design legacy of Pininfarina.
Massimo Fumarola, CEO of Morgan Motor Company, emphasizes the fundamental value of coachbuilding in Morgan’s DNA, where the human touch in crafting a car allows the company’s spirit to thrive. This approach transcends trends and borders, highlighted by the synergy between Morgan and Pininfarina. As the automotive world eagerly anticipates further details of this unique fuel-driven venture, it’s clear that the partnership will forge a new chapter in both brands’ excellence. The fusion of Morgan’s dedication to handcrafted sports cars and Pininfarina’s renowned design expertise is set to create a truly exceptional driving experience that resonates with car enthusiasts and collectors globally. View all supercars and hypercars currently for sale on duPont REGISTRY by clicking the link below.
Source: Morgan Motors