From head to toe, Porsche and Hugo Boss have you covered!
In the fast lane of fashion and motorsport, Porsche is shifting gears beyond the production of icons like the 911, embracing the runway with the same DNA that applies to the racetrack. Teaming up with the style specialists at Hugo Boss, this collaboration is an example of what happens when German engineering meets the world of high fashion. Together, Porsche and Hugo Boss are crafting an exclusive lifestyle collection that translates into a sleek, head-to-toe clothing line. Taking their long-time friendship up a notch, Porsche and Hugo Boss dig into their heritage for the Spring/Summer 2024 collection, getting inspired by the slick interiors of Porsche sports cars.
Shot against the backdrop of sunny Los Angeles, California, their newest campaign is all about the vibe of coming together over a shared car obsession for all things automotive. Whether you’re sporting the brown leather jacket with the Porsche crest or a pair of casual leather sneakers, all the pieces featured in the lineup are designed to complement any Porsche on the perfect Sunday drive. The Spring/Summer 2024 collection also includes sporty styles like bomber jackets, hoodies, leather baseball jackets, and sneakers presented in a color palette of pale blue, warm gingerbread, almond white, and deep navy. If you’re a Porsche purist looking to upgrade your wardrobe, shop the all-new Porsche x Hugo Boss Spring/Summer 2024 collection by clicking the link be