The bespoke masterpiece is the result of Porsche’s “Sonderwunsch” program flexing its muscles.
Porsche’s latest masterpiece, the Panamera Turbo Sonderwunsch, made a grand debut in Shanghai, setting a new benchmark in luxury and individualization. This one-off vehicle, a product of the Sonderwunsch program, represents a pinnacle of customization, blending modern luxury with personalized design. The Panamera Turbo Sonderwunsch, translating to ‘special wishes’ in German, shows Porsche’s ability to fulfill even the most unique customer desires.
The Panamera Turbo Sonderwunsch is a statement of individuality and modern luxury. Porsche’s extensive range of factory options for colors, upholstery, and decorative details already offers a high degree of personalization. However, the Sonderwunsch program elevates this to a new level, allowing for the creation of custom color and material combinations and even one-off models. This program, showcased during the world premiere of the new Panamera in Shanghai, is a testament to Porsche’s dedication to customer satisfaction and innovative design.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche, highlighted the significance of the Panamera Turbo Sonderwunsch. The vehicle demonstrates Porsche’s ability to translate customer dreams into reality with flexibility and precision. This particular model, based on the new Panamera Turbo E-Hybrid, features custom-created color tones, individual accents, and meticulous planning. The result is a unique car that truly stands out.
The Panamera Turbo Sonderwunsch’s exterior is a masterpiece of design and craftsmanship. The car features a striking two-tone finish centered around the specially created Leblon Violet Metallic. This unique violet hue, with a hint of chestnut, seamlessly fades into a solid black in the lower third of the car, showcasing the expert skills of the Style Porsche and Exclusive Manufaktur teams. The solid black doorsills, front and rear spoiler lips, and tinted headlights, taillights, and windows continue the theme, while the tailpipes in Bronzite add a touch of elegance. A key highlight is the clear coat containing flakes vaporized with real gold, creating a premium look with a depth effect. The exterior also boasts pinstripes in the newly developed Avium Metallic color, integrating the Sonderwunsch logo, and the 21-inch center-lock wheels and side window surrounds are finished in the same hue.
Porsche Exclusive Manufaktur’s commitment to quality and detail is evident in the Sonderwunsch Panamera Turbo. This division, alongside Porsche Classic, enhances and restores unique sports cars, combining skilled craftsmanship with meticulous attention to detail. Their Co-Creation strategy, a reinterpretation of the legendary Sonderwunsch program from the late 1970s, allows customers to co-design one-off cars, professionally produced by Porsche.
The range of services offered by Porsche Exclusive Manufaktur is extensive. From Factory Commissioning for individual customer color and material requests during production to subsequent Factory Re-Commissioning and Factory One-Off services after vehicle delivery, the possibilities are endless. The Panamera Turbo Sonderwunsch, created in the Factory Re-Commissioning process, exemplifies this service, offering a glimpse into the potential of Porsche’s customization capabilities.
Customers interested in the Sonderwunsch program can contact the Exclusive Manufaktur unit through their Porsche Center. The process involves direct collaboration with Porsche Cars North America for the customization of their car, ensuring every detail aligns with the customer’s vision. Each project is tailored to meet market-specific transportation and registration prerequisites, ensuring a seamless experience for every discerning Porsche enthusiast.
The Porsche Panamera Turbo Sonderwunsch stands as a symbol of exclusive luxury and bespoke design, inviting customers to envision and create their dream sports car. Its debut in Shanghai marks a new era in personalized automotive excellence, where individual dreams are transformed into tangible, luxurious realities.
Image Source: Porsche
