Timo Resch takes the wheel as CEO of Porsche Cars North America, embarking on a fresh journey with a seasoned past.
Porsche enthusiasts and the automotive industry at large enters a new era as Timo Resch takes the driver’s seat at Porsche Cars North America Inc. (PCNA) as the new President and CEO. His inaugural day recently took place at the company’s Atlanta headquarters.
This strategic shift in leadership comes at a time when the automotive industry is grappling with technological disruption and a global push towards sustainability. Resch’s arrival heralds a new chapter for PCNA, one that stakeholders are observing with keen interest. With a career that kick-started in 1995 at Porsche in Zuffenhausen, Resch isn’t new to the high-octane world of luxury and high-performance vehicles. His journey through various roles at Porsche AG, followed by pivotal leadership positions at Audi AG and BMW—where he spearheaded global sales and marketing at BMW Motorrad—has equipped him with a wealth of experience.
As the keys to the kingdom are handed over, Resch is met with the warmth and professional excellence that have become synonymous with the Porsche brand. His familiarity with the culture and operations of Porsche—stemming from six years of previous experience living in Atlanta—is a significant advantage. It’s an emotional homecoming for him, as he reconnects with the core values and the people that propel the brand forward. Resch steps into a legacy of stable growth, with demand for Porsche’s range of vehicles stronger than ever, supported by a robust team and a benchmark-setting dealer network.
Resch’s passion for the brand and the automotive industry shone through in his first address to his new team. He emphasizes the vibrancy of PCNA’s health, the unquenchable demand for its vehicles, and the unmatched professionalism of its staff and dealers. It’s clear that for Resch, this role isn’t just about steering the company towards profitability; it’s about nurturing the soul of the brand.
The next stop on his itinerary is the west coast, where he’ll attend the grand opening of the new Porsche Center in San Francisco. This event is more than just a ribbon-cutting ceremony; it’s a testament to Porsche’s expansion and its steadfast commitment to luxury and performance in the North American market. As Resch gears up for this event, his eyes are set on the horizon, where the future of Porsche under his leadership awaits.
In conclusion, the induction of Timo Resch at PCNA’s helm is a blend of nostalgia and forward-thinking. His profound connection to Porsche’s heritage and his extensive background in luxury car sales and marketing position him as the ideal leader to navigate the complex terrain of today’s car industry. Porsche enthusiasts, potential buyers, and industry watchers alike are buckled in, ready to witness the acceleration of Porsche’s journey under the strategic direction of their new North American CEO, Timo Resch.
