Porsche has been announced as the world’s #1 luxury and premium brand by Brand Finance. The German automaker’s brand value is set at an astonished $29.3 billion. Directory of Brand Finance had this to say regarding Porsche’s number 1 spot: “Connotations of luxury extend far beyond fashion brands with this becoming ever more apparent since Porsche yet again tops the Brand Finance Luxury & Premium 50 2019 ranking of the world’s most valuable luxury and premium brands. The combination of Porsche’s trusted and long-standing heritage, a commitment to diversification, innovation and after sales-services is what really sets the auto titan apart from its competitors.”
Brand Finance also announced a few other notes regarding their top luxury and premium brands of 2019. Cartier took the #2 spot away from Louis Vuitton, thanks to their 39% increase in brand value. Ferrari was also announced as the world’s strongest luxury and premium brand with a 94.8 out of 100 on the Brand Strength Index (BSI) score.
Source: BrandFinance.com